In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.
The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.
Example: who better to sell your health product to than a large group of people subscribed to a health newsletter? Or, you could
pitch a business opportunity to a group already subscribed to another ezine about MLM and Biz Ops!
The idea of EA is fairly simple – but to make yours a success, you have to first determine which ezines or newsletters produce
results, and which ones to avoid.
After a year and a half of EA, I’ve created a formula that produces increasing ezine profit because I’ve learned how to avoid poor
performing ezines and rip offs, while revealing the gems.
Strategy for Profit
I used to get ripped off about once for every 2 or 3 ezines I advertised in. They either took my money without running my ad
(and ignored my subsequent emails), or my proven ads did too poorly for the money I paid.
The reasons ranged from abandoned ezines with working payment links, unethical newsletter owners, to a lot of ignorance and
impatience on my part.
If you follow my proven strategy, you’ll discover the best sources of ezines to advertise in – no matter who your target
group is. And, you should see positive results every time.
This article outlines the steps to making your EA a successful return on investment (ROI).
Writing Your Ad
I won’t go into details about ad writing, but if your ad is poorly written or untested, you should start with the cheapest
ezines first. If you’re really unsure of your writing abilities, I further suggest hiring a professional to write your ad for you.
Because you can run your ad as many times as you want, your investment in a professional will more than pay for itself in the
Target your advertising
If you leap into EA without first researching your target group, you’ll end up wasting a lot of time and money. Plus, you probably
miss some of the best ezines available.
To determine who your prospect is, take the time to list the possible keywords that directly relate to your product and do
keyword searches for ezines, newsletters, and ezine directories.
For example, if you sell herbs, a good keyword search would include: herbs, health, nutrition, supplements, etc.
While doing your ezine research, you will probably stumble upon the offer to use Co-op (bulk) advertising as the means for your
To be blunt, you should never pay to use Co-ops for your EA because they are too difficult to track and usually contain
untargeted ezines. Worse still, you’d find that most never run your ad.
Now that you’ve found your ezine target group, you’ll want to know whether the ezines you found are a good option (i.e.
profitable) for your EA.
I’ve found the best strategy for making this determination is to subscribe to the targeted ezines.
To keep the subscriptions readily available for further research, I recommend creating a separate folder to store your subscription
And because you’ll need to subscribe to quite a few ezines, I also suggest creating separate email accounts dedicated to your
Double Opt-In Subscriptions
In the process of subscribing, you’ll quickly determine possible ezines to avoid. When you subscribe and get a notice that you
must confirm your subscription, the ezine is referred to as “double opt-in”.
Double opt-in ezines indicates a better quality of subscribers with a lower risk of bulk email addresses. For you and me, this
means better ad responses (yeah!).
Within the first week of your new ezine subscription, you should see solo ads from other advertisers. If not, the ezine may be too
new, or worse, no one is advertising because of poor results. Worse yet, the ezine took the advertiser’s money and failed to
run the ad.
On the other hand, if you see two or more solo ads a day, their list is probably burned out due to over advertising. You’re looking
for no more than one ad a day, or a minimum of one ad a week. Keep watching!